AI · Fashion tech — In development
NU MOTIF Studio
From a single AI-generated print to a published fashion campaign — patterns, garments, photoshoots and film, all in one studio.
An AI-powered creative studio for fashion designers and brands. It takes a single seamless print all the way from idea to a finished season campaign — generating repeat patterns, dressing them onto 3D garments, art-directing AI photoshoots, turning stills into motion and packaging everything into a shareable lookbook — without a designer ever leaving the browser.
Industry
Fashion / Fashion tech
Role
Strategy · Design · Engineering
Status
In development
The challenge
Bringing a fashion print to market normally means juggling separate tools and specialists — a textile designer for the repeat, a 3D artist for the garment mockup, a photographer and models for the campaign shoot, and a layout designer for the lookbook. That workflow is slow, expensive and hard for small or independent labels to access. Brands needed a single place to move from a blank idea to publish-ready campaign assets.
What we built
We built an end-to-end fashion creation platform with a guided project flow: create a project, generate or hand-build a seamless pattern, preview it on a 3D garment, then use AI to shoot the garment on a chosen model, backdrop and lighting. Approved stills can be animated into short films and assembled into a multi-page lookbook. A credit-based account system, secure asset storage and per-user project isolation sit underneath it all.
Key features
Guided project-to-campaign flow
A single walkthrough takes one motif through pattern, garment, shoot, film and lookbook, so users always know the next step.
AI & manual pattern design
Generate seamless repeat prints from a prompt — with palette, composition and real-world motif sizing in centimetres — or build them by hand, with up to four versions per pattern.
Production-ready export
Patterns export as high-resolution TIFF files at print DPI, ready to hand to a manufacturer.
3D garment preview
See a print wrapped onto a garment in an interactive 3D viewer before committing to a shoot.
AI photoshoots
Composite the garment with a chosen model, backdrop and lighting into campaign imagery at multiple aspect ratios, including custom backdrop uploads.
Stills to film
Animate an approved campaign still into a short branded video.
Lookbook builder
Assemble pages into a shareable, exportable lookbook, ready for PDF.
Accounts, credits & secure storage
Email-verified sign-up, a starting credit balance, and every project scoped privately to its owner.
Engineering highlights
A true idea-to-publish pipeline
One seamless motif flows through five creative stages — pattern, 3D garment, AI shoot, film, lookbook — inside a single connected product, not a bundle of disconnected tools.
Design meets manufacturing
Patterns are defined in real-world units, with motif and tile sizes in centimetres, and export as print-grade TIFFs — bridging creative work and factory-ready output.
Real-time 3D in the browser
Garments render and update live using WebGL, so designers preview prints on clothing with no specialist software.
Resilient, ownership-safe architecture
Long-running AI jobs self-recover from interruptions on restart, and every project, pattern and asset is strictly scoped to its owner so data is never exposed across accounts.
The stack
- Frontend
- Next.js 16 (App Router) · React 19 · TypeScript · Tailwind CSS v4 · Framer Motion · React Three Fiber · jsPDF
- Backend
- Python · FastAPI · Uvicorn · Pydantic · PostgreSQL · JWT auth · bcrypt
- Infrastructure
- PostgreSQL · AWS S3 · Docker
- AI & integrations
- fal.ai (image & video) · Google Gemini · Stripe · SMTP email
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